This was a school project where we were tasked with creating a brand inspired by something we’re passionate about. For me, this was the perfect opportunity to develop an outdoor brand, as I’ve always loved spending time outdoors—whether it’s being outdoors or by the sea.

With “Baerclaw,” I wanted the brand to truly capture the essence of the outdoors. I chose a green color palette paired with beige to reflect the natural environment and create a sense of earthy authenticity. The design combines rugged elements with a modern aesthetic, emphasizing adventure and connection to nature.